Location: Colombia (Remote)
Job Type: Full-time
Are you ready to take the lead and build something extraordinary? Our client, a well-established and highly respected home builder in Central Florida, is looking for their first-ever Marketing Manager! With a trusted brand, a strong local presence, and a history of delighted customers, you’ll have the advantage of leveraging a strong brand as you develop and execute marketing strategies that drive growth. This is your chance to design and build a powerful marketing machine that enables people to achieve their dreams in building a new home and shapes the continued growth of the company and makes a lasting impact.
Responsibilities
- Conduct market research to identify growth opportunities and trends
- Propose, plan, execute, and measure marketing campaigns across various channels, including social media, email, web, SEO, SEM, Content Marketing, etc…
- Collaborate with sales to align marketing efforts and drive results
- Track, analyze, and optimize campaigns based on performance data inform strategies and ensure maximum effectiveness
- Responsible for targeted digital marketing efforts, including SEO/SEM, social media, and email marketing, to enhance online presence and engagement
- Implement and manage CRM systems (ZOHO CRM or HighLevel CRM preferred) for enhanced sales and marketing alignment
- Maintain consistency in brand messaging across marketing channels and materials
- Develop compelling marketing content that resonates with target audiences
- Identify and propose modern marketing tools that will help drive efficiency and results
Qualifications
- At least 5 years of experience as a Marketing Manager
- At least 2 years of experience in real estate or residential construction industry marketing
- Proven ability to manage cross-channel marketing campaigns
- Experience with CRM platforms (Zoho or HighLevel preferred) and integration into marketing/sales workflows
- Identify and propose modern marketing tools that will help drive efficiency and results
- Ability to thrive under tight deadlines, provide and receive direct feedback, and set ambitious goals.
- Strong analytical skills to evaluate campaign performance and make data-driven decisions
About the Company
Odisea Cultura fue fundada bajo la creencia de que las empresas increíbles solo pueden ser construidas sobre la base de una cultura intencional cultivada por personas excelentes. En Odisea, estamos abordando una necesidad específica al redefinir el "nearshoring" para ayudar a cerrar la brecha de oportunidades entre Colombia y los Estados Unidos, y estamos construyendo un equipo apasionado de profesionales comprometidos con este propósito.
INDUSTRY
Real Estate | Residential Construction
TYPE
Privately Held